mHIMSS Super Session Panel, Monday December 3, 2012 at 10:30am Eastern Time
At the annual mHIMSS (“mobile health or simply mHealth Information Systems Society) Conference in National Harbor, Maryland, thought leaders from various companies came together to discuss new care models and innovation.
- Essentially, the industry would like to find ways to combine mobile engagement with the ‘FICO score’ of health, and use mobile technology to reach out to and engage patients.
- However, these large companies also recognized that the innovation may not come from them, but from others in the room at this very conference.
- The speakers invited entrepreneurs with ideas to pitch the speakers’ companies. One early attempt to innovate by two large companies around score cards comes from Johnson & Johnson and Microsoft. Johnson & Johnson has published a new Windows 8 app for consumers, Digital Health Scorecard, via the Windows Store.
- Don Jones of Qualcomm predicted that the Affordable Care Act combined with mHealth will enable more efficient consumerism.
- “…Obamacare will create more insured people with high deductible plans, and therefore the first dollar will be out of pocket for these people, much like health plans in the 1970s. The difference is that today, these health consumers will use mobile tools to enable their shopping and better informed about wellness.” Consequently the panel agreed, they’ll have increased ownership and be a more health competent consumer.
- According to Mark Bertolini CEO of Aetna, at the end of 2010, 9 percent of mobile phone users had apps on their phones to track or manage their health. By 2015, experts predict 30 percent of smartphone users are likely to use wellness apps.
For more insights, continue reading below.
Moderator: Don Jones – Qualcomm Life
Panelists: Scott Peterson – Verizon, Scott Ratzan – Johnson & Johnson, Chanin Wending – Geisinger Health System, David Yakimischak – Surescripts
Here are some of the key observations of the panelists.
- David Yakimischak of Surescripts said said, “…today the patient is both at the edge of our