Impact of Google’s wireless strategy – cellphones with ads or easier access to applications?

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Impact of Google’s wireless strategy – cellphones with ads or easier access to applications?

Carriers traditionally have decided what applications most consumers see on their cellphones, setting rules and negotiating fees for software developers to gain access. Google has struggled at times in recent years to get its products — including Google Maps, Gmail email and its search engine — onto mobile phones in a way that’s easy for people to use.

In the video below, Amol Sharma of the Wall Street Jornal reports on Google’s new announcement that the company is developing cellphone software with a variety of wireless handset makers and operators. However, ad server technology designed or cell phones is a part of the componentry being built out as well.

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By | 2017-05-04T04:07:20+00:00 November 8th, 2007|ad server, cell phone, Gmail, Google, mobile computing, mobile phones, wireless|0 Comments

About the Author:

Michael is Managing Partner & CEO of No World Borders, a leading health care management and IT consulting firm. He leads a team that provides Cybersecurity best practices for healthcare clients, ICD-10 Consulting, Meaningful Use of Electronic Health Records. He advises legal teams as an expert witness in HIPAA Privacy and Security, medical coding and billing and usual and customary cost of care, the Affordable Care Act and benefits enrollment, white collar crime, False Claims Act, Anti-Kickback, Stark Law, Insurance Fraud, payor-provider disputes, and consults to venture capital and private equity firms on mHealth, Cloud Computing in Healthcare, and Software as a Service. He advises self-insured employers on cost of care and regulations. Arrigo was recently retained by the U.S. Department of Justice (DOJ) regarding a significant false claims act investigation. He has provided opinions on over $1 billion in health care claims and due diligence on over $4 billion in healthcare mergers and acquisitions. Education: UC Irvine - Economics and Computer Science, University of Southern California - Business, Stanford Medical School - Biomedical Informatics, Harvard Law School - Bioethics.
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