“Yahoo on Tuesday said it agreed to acquire ad network BlueLithium for about $300 million in cash, a move that will help the Internet giant sell advertising across a greater number of web sites. The acquisition was expected to help boost Yahoo’s effort to develop a third-party advertising network, helping the Internet company better compete with rivals such as Google and Microsoft.”

The continued consolidation in ad networks and the portals to those networks underscores the importance of developing and continuously reviewing your online presence and strategy. www.noworldborders.com can help. Contact us for more thoughts on this subject.

(Visited 14 times, 1 visits today)