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Harvard Study Refutes Long Tail Theory

Two years ago a book was published that stated the Internet would turn inventory management and planning around. No-longer constrained by bricks and mortar, consumer consumption of goods would change. The internet brings about a new consequence: consumption patterns will change, and “hits” will shift to “misses.” Misses according to the book, “The Long Tail [...]

By | 2017-05-04T04:07:16+00:00 July 8th, 2008|eCommerce, Harvard, Long Tail Paradox, The Long Tail|0 Comments