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REI sells a new model for the future of retail

"Retail is moving toward capital-E environments," explains REI President and CEO Wally Smith. "For some people, that means Entertainment. For us, it means Education." This educational mission is behind almost every feature in the store: One of the basic filters that we ran each of our ideas through was, Does it teach customers something?The REI [...]

By | 2017-05-04T04:07:18+00:00 February 27th, 2008|BPM, consumer education, process innovation, REI, retail, Seattle|0 Comments