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Jump Starting Innovation – P&G Updates a Tired Brand

When P&G's new CEO took the helm, his observation was that the company was innovating, but not successfully executing to develop compitetive advantage. Below is a video from Businessweek.com with information on CEO A.G. Lafley's approach and his new book.When Procter & Gamble acquired hair-care company Clairol in 2001, it inherited a floundering shampoo brand. [...]

By | 2017-05-04T04:07:16+00:00 July 9th, 2008|branding, consumer products, Innovation|0 Comments