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Ten Digital Media Issues to Watch in 2008

Distributing Experiences The digital media business is no longer simply about buying ad space. It’s a discipline focused on distributing experiences—through social networks, videos, widgets and applications, branded content, and, s, ad placements. Make no mistake; the traditional practice of media buying is still a critical component of online marketing. However, to view ads, as [...]

Microsoft & Yahoo Stalled but not Over – News Corp Enters the Fray: What it Means for Software, Advertising, & Innovation

With Yahoo shares down nearly 50%, Microsoft decided to prove the rumors true and make an unsolicited offer for Yahoo. The incredible $45 billion offer for Yahoo was designed to blunt Google's advertising momentum, and stall Google with its recent entry in to core Microsoft businesses such as word processing. At last year’s Wall Street [...]

From Red Herring: Yahoo to Buy Blue Lithium

“Yahoo on Tuesday said it agreed to acquire ad network BlueLithium for about $300 million in cash, a move that will help the Internet giant sell advertising across a greater number of web sites. The acquisition was expected to help boost Yahoo’s effort to develop a third-party advertising network, helping the Internet company better compete [...]