Archive for the ‘Harvard’ Category

Harvard Study Refutes Long Tail Theory

Tuesday, July 8th, 2008

Two years ago a book was published that stated the Internet would turn inventory management and planning around. No-longer constrained by bricks and mortar, consumer consumption of goods would change. The internet brings about a new consequence: consumption patterns will change, and “hits” will shift to “misses.” Misses according to the book, “The Long Tail Theory” would become more profitable.

Now a new study that derived data from web sites says it isn’t so. The most popular items online are just as important than they are offline. The study was based on selected video and music eCommerce web sites.

Harvard associate professor Anita Elberse has penned a long article for the Harvard Business Review that used data from Rhapsody and Australian DVD-by-mail distributor Quickflix to demonstrate that rather than the Internet enabling a “long tail” of niche media which publishers should embrace, the blockbuster strategy is still what pays dividends for content producers. In other words, Elberse argues that media is still a hits business, and that the Internet is not necessarily the democratizing force The Long Tail author Chris Anderson says it is. Anderson says that Elberse’s analysis isn’t wrong, per se, just that they disagree on exactly what the “head” and “tail” mean. Except that Elberse worked with Anderson on researching his book, so one imagines the Wired magazine editor explained it thoroughly. Funny, it’s as though two different people analyzing the same data have come to entirely different conclusions about the “truth.”


DEMO 08 – The Power of the Individual – Personal Scheduling

Wednesday, January 30th, 2008

Palm Desert – Enterprise scheduling company Time Trade demoed their new application TimeDriver today at Chris Shipley’s DEMO 08 conference. TimeDriver is a new kind of sales tool that lets users pro actively invite customers and clients to schedule an appointment. By embedding a �schedule now� button in email messages and on Web pages, users can provide a compelling call-to-action for scheduling a demo, support call, consulting session, interview, briefing and other interactions. TimeDriver borrows rules based scheduling technology from TimeTrade’s Enterprise Scheduling Application used by organizations such as Charles Schwab, Sears, PETCO, Quest Diagnostics and Harvard. Their pitch at DEMO was very straightforward and went off without a hitch. DEMO should be proud to have such as pragmatic team with a cool application as part of their lineup this year. DEMO is one of those great, though provoking conferences that you should put on your list for September 08 when they come to San Diego.

This was one of the most practical, useful technologies demonstrated at the DEMO conference so far.

Below is a video of the demo at DEMO.

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