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	<title> &#187; branding</title>
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		<title>Jump Starting Innovation &#8211; P&amp;G Updates a Tired Brand</title>
		<link>http://www.noworldborders.com/blog/2008/07/09/jump-starting-innovation-pg-updates-a-tired-brand/</link>
		<comments>http://www.noworldborders.com/blog/2008/07/09/jump-starting-innovation-pg-updates-a-tired-brand/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 12:57:00 +0000</pubDate>
		<dc:creator>Mike Arrigo</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.noworldborders.com/blog/?p=41</guid>
		<description><![CDATA[When P&#38;G&#8217;s new CEO took the helm, his observation was that the company was innovating, but not successfully executing to develop compitetive advantage. Below is a video from Businessweek.com with information on CEO A.G. Lafley&#8217;s approach and his new book. When Procter &#38; Gamble acquired hair-care company Clairol in 2001, it inherited a floundering shampoo [...]]]></description>
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