Should Drug Price Transparency Legislation be Based on Inefficient Markets Theory?

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Should Drug Price Transparency Legislation be Based on Inefficient Markets Theory?

Pharmaceutical cost transparency bills have been introduced in several state legislatures in the last year. New York’s pharmaceutical cost transparency act, following California, Oregon, Massachusetts, North Carolina, and Pennsylvania is New York Senate bill 5338 introduced by Senator Ruben Diaz.  The bill focuses on actual costs for the drug High Cost Drugsincluding average wholesale price and the cost of clinical trials.

Absent from the bill is any inclusion of language regarding when it is deemed medically necessary, or the policies of health plans to reimburse for the drug.

According to an article in the Financial Times, “For more than four decades, financial markets and the regulations that govern them were underpinned by what is known as the efficient markets hypothesis. All that changed after the financial crisis.  First expounded by the economist Eugene Fama in 1970, the theory holds that investors respond rationally to publicly available information. It also assumes that market prices for assets incorporate all the publicly known information about a security and that when prices are too high given expected returns, rational investors sell.”


The inefficient markets theory is being reconsidered after the 2007 financial crisis in the U.S.   Is it enough to provide the public with data on the cost of a service or alternative ways to purchase it?   In healthcare the intersection of price, quality and sources of suppliers alone does not determine whether pricing is appropriate.  Medical necessity, a complex method of determining whether a product or service should be used is also a factor.   Medical necessity is used by payors, including private insurance, Medicare and Medicaid to determine whether a medical procedure should be provided at all.

Mike Arrigo, Managing Partner & CEO No World Borders, Inc.

Mike Arrigo, Managing Partner & CEO No World Borders, Inc.


Mechanisms already exist such as IPPS and OPPS (inpatient and outpatient prospective payment system) to add a relative weight to the cost of care based on local wage price indices published by CMS.   Episodic care uses Diagnosis Related Groupings (DRGs) for inpatient medical services, and for outpatient services the OPPS adjusts prices nationally.  However, these indices only adjust prices along a baseline and assume that the baseline price is reasonable and necessary.  Other methods must be used to establish reasonable and necessary criteria.  Having enough data about the patient condition and associating the patient condition via a detail diagnosis with appropriate medical procedures is important.  New data types and new business frameworks have also been proposed including:

  • The international classification of diseases, tenth edition from the World Health Organization (ICD-10) is one component of new digital data scaffolding being built in the U.S. health care industry to address this issue.
  • Value based care structures such as Medicare Advantage (Medicare Part C), Accountable Care Organizations (ACOs), as well as Patient Centered Medical Homes are experiments to address price-value relationships.


Government inquiries and efforts to regulate pricing in the past eight years include:

  • H.R. 4700, the Transparency in All Health Care Pricing Act of 2010 ;
  • H.R. 2249, the Health Care Price Transparency Promotion Act of 2009 ;
  • H.R. 4803, the Patients’ Right to Know Act : hearing before the Subcommittee on Health of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, second session, May 6, 2010
  • Price transparency : hearing before the Subcommittee on Health of the Committee on Ways and Means, U.S. House of Representatives, One Hundred Ninth Congress, second session, July 18, 2006


According to testimony at a hearing on July 18, 2006 before the House Ways and Means Committee, “Since price is not the only thing to be considered, quality is to be considered; and there are lots of other things—quality of communication with physicians and quality of services and so on. So, this is only one piece, never to be mistaken for the whole.”   When and how is quality being measured and what are the meaningful differences in these measures?   Also, is it only that the price and quality of a medical service are at issue?  In the end, determining whether medical procedures should be provided at all is important from a perspective of patient satisfaction, efficacy and new value based care tenets of the Affordable Care Act.   Increasingly, the answer will lie in data-driven healthcare.

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By | 2017-05-04T04:06:21+00:00 July 23rd, 2015|Accountable Care Organization, ICD-10|0 Comments

About the Author:

Michael is Managing Partner & CEO of No World Borders, a leading health care management and IT consulting firm. He leads a team that provides Cybersecurity best practices for healthcare clients, ICD-10 Consulting, Meaningful Use of Electronic Health Records. He advises legal teams as an expert witness in HIPAA Privacy and Security, medical coding and billing and usual and customary cost of care, the Affordable Care Act and benefits enrollment, white collar crime, False Claims Act, Anti-Kickback, Stark Law, Insurance Fraud, payor-provider disputes, and consults to venture capital and private equity firms on mHealth, Cloud Computing in Healthcare, and Software as a Service. He advises self-insured employers on cost of care and regulations. Arrigo was recently retained by the U.S. Department of Justice (DOJ) regarding a significant false claims act investigation. He has provided opinions on over $1 billion in health care claims and due diligence on over $4 billion in healthcare mergers and acquisitions. Education: UC Irvine – Economics and Computer Science, University of Southern California – Business, Stanford Medical School – Biomedical Informatics, Harvard Law School – Bioethics.

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